Australian Owned · Cruelty-Free . Backed by Science
Not a bandaid. A daily commitment to the follicle environment your brows need to grow.




Pickup available at 148a Ferguson Street
Usually ready in 24 hours

The Growth Phase™ Lash & Brow Exo Serum
148a Ferguson Street
148a Ferguson Street
Williamstown VIC 3016
Australia
The Growth Phase™ Lash & Brow Exo Serum
Try it for 30 days. If you're not satisfied, we'll refund your first purchase in full.
Most brow serums treat the hair you can see.
The Growth Phase™ Exo Serum supports the environment your follicles live in — so the conditions for healthier, fuller-looking growth are there every single day.
Developed using advanced Korean cosmetic science, this multi-pathway formula targets the root causes of thinning, dormancy, and compromised growth at the follicle level — not just the surface.
What Makes The Growth Phase™ Exo Serum Different?
Most serums condition existing hair.
The Growth Phase™ Exo Serum supports dormant follicles - helping create the conditions for re-entry into the active growth phase.
7 Pathways. One Daily Ritual.
— Peptide complex - supports follicle signalling and the active growth phase
— Botanical exosome-inspired technology - supports cellular communication and follicle receptivity
— Anti-inflammatory actives - calms chronic follicular stress
— Circulation support - delivers nutrients and oxygen to the follicle environment
— Amino acid complex - strengthens hair structure from the inside out
— DHT-supportive botanicals - supports follicles affected by hormonal and androgenic thinning
— Biomimetic vesicle delivery - gets every active where it needs to go
Who It's For
— Thinning or sparse brows and lashes
— Over-plucked brows that have stopped responding
— Hormonal hair loss - perimenopause, post-menopause, post-pregnancy
— Anyone whose brows have stopped responding to standard serums
— Not local to Melbourne? Start here.
How to Use
Apply a thin layer to clean, dry brows and lashes twice daily. Allow to fully absorb before applying other products. Safe for morning and evening use.
3ml · 60 day supply - a little goes a long way.
Results are progressive and individual. Most clients notice fine new hairs appearing within 6–8 weeks of consistent daily use, with visible density improvements by weeks 12–16.
Part of The Growth Phase™ system — Australia's first science-led brow regeneration protocol.
Choose options




THE FORMULA
Not one active. Seven pathways.
Because no single ingredient can restore a compromised follicle. The Exo Serum works across seven biological pathways simultaneously - addressing every condition that stands between your follicles and healthy growth.
7 pathway lines:
Peptide complex
Biomimetic vesicle delivery
Anti-inflammatory actives
Circulation support
Amino acid complex
DHT-supportive botanicals
Microbiome support
Seven pathways. One daily ritual. Your follicle environment restored.
From women who chose regeneration over replacement
Real Brows & Lashes. Restored.
"Absolutely love this business! My
eyebrows look noticeably fuller and
healthier after doing the Growth Phase
treatment. You can really tell Stephanie
cares about quality and customer service.
Highly recommend for anyone wanting
thicker, more natural-looking brows."
— Despina, 45
"I can't recommend this enough. I've had
so much growth to my brows and it's still
growing — it's changed the look of my
face and I love them. They are fuller and
fluffier. Steph is just amazing, you
should absolutely do this."
— Josie, 49
Share what your customers are saying about your products, customer service or shipping rates.

A DAILY RITUAL. A BIGGER SYSTEM.
The Growth Phase™ Exo Serum works on its own as a daily 7-pathway follicle support treatment - or as part of The Growth Phase™ system, where it works alongside in-clinic Follicle Activation and at-home microstamping to deliver actives deeper into the follicle environment.
Because compromised follicles don't take days off - and neither does the Exo Serum.
Frequently Asked Questions
The Exo Serum works as a standalone daily ritual. For deeper follicle environment support, it's also designed to work alongside the Follicle Activation Serum and Microstamping as part of the full Growth Phase™ system.
The Exo Serum is a standalone topical treatment - designed for minor brow and lash thinning, applied at home twice daily as part of your regular routine. It supports the follicle environment on its own, with no clinic visits required.
The Follicle Activation Serum is used differently. It works in conjunction with both in-clinic microneedling and at-home micro-stamping, as part of the full 16-week Growth Phase™ Program. It's designed for more significant thinning or dormancy, where deeper, clinically-guided intervention gives better odds of meaningful regrowth.
If you're noticing minor thinning or sparseness but your brows are largely intact, the Exo Serum on its own is often enough - it's a lower-commitment way to support the follicle environment daily.
If your thinning is more significant, you've tried serums before without results, or you suspect your follicles may be dormant rather than just thinning, the full Program is built for that. It includes in-clinic microneedling, the Follicle Activation Serum, and a complete 16-week protocol designed around more advanced follicle support.
Not sure which applies to you? A free BrowMetric™ assessment will tell you honestly which path fits your brows - no guesswork required.
As with any cosmetic product, we recommend checking with your healthcare provider before introducing new products during pregnancy or breastfeeding.
Many follicles that appear "gone" are actually dormant rather than permanently lost. The Exo Serum is formulated to support the follicle environment regardless of where you're starting from — but results vary from person to person, and follicles that have been dormant for a long time may need additional support through the full Growth Phase™ system.
Apply morning and evening as part of your routine, after cleansing and before heavier creams or oils. It's lightweight and absorbs quickly, so it won't interfere with the rest of your skincare.
A blend of peptides, amino acids, botanical extracts and botanical exosome-inspired technology - all formulated to support the environment around the follicle. The full ingredient list is available on this page.
This formula was developed using advanced cosmetic science - a multi-pathway approach combining peptide complexes (including Tripeptide-1, Acetyl Tetrapeptide, Nonapeptide-1 and Hexapeptide-2), a full amino acid profile, biotin, hyaluronic acid and botanical exosome-inspired technology designed to support cellular communication at the follicle level. This level of formulation reflects the science behind it - not just the bottle.
Yes. The formula has been developed for daily morning and evening application as part of your routine.