THE GROWTH PHASE™
SHE'S ALMOST HERE
The Exo Serum launches Sunday at 7pm.
AUSTRALIA'S FIRST BROW REGENERATION PROTOCOL | SCIENCE-LED | 12–16 WEEKS | REAL RESULTS
Australia's First Brow Regeneration Protocol
What Is The Growth Phase?
The Growth Phase™ is a structured 12–16 week brow regeneration protocol built around one biological truth - healthy growth begins with the environment around the follicle.
Designed for those experiencing thinning, dormancy, or compromised growth caused by over-plucking, hormonal changes, stress, or ageing - this is not a surface-level serum. It is a complete follicle rehabilitation system.
Step One
AI Brow Analysis
Every journey begins with a BrowMetric™ diagnostic assessment. Using AI-assisted imaging technology, we analyse follicle density, active vs dormant follicles, and signs of inflammation to determine whether true brow regeneration is achievable — and create your personalised treatment plan.
Step Two
Follicle Activation
In-clinic microneedling paired with our Follicle Activation Serum delivers regenerative actives directly into the follicle environment - supporting cellular signalling, circulation, and the conditions required for active growth.
Learn More
Step Three
Daily Follicle Support
On days between micro-stamping, The Growth Phase™ Lash & Brow Serum continues the work. A multi-pathway follicle support treatment unlike anything currently available — formulated with peptide technology, microbiome support, anti-inflammatory actives, and biomimetic vesicle delivery to help restore the environment compromised follicles need to function optimally.
Begin Your JourneyAustralia's First Science-Led Brow Regeneration Protocol
The Growth Phase™ 12–16 Week Brow Regeneration Program
✦ Complete Kit — Exo Serum + Follicle Activation
Ampoule + Microstamper — $420 value
✦ 4 × In-Clinic Microneedling - $1,000 value
✦ 8 × Specialist Assessments - $760 value
✦ 6 × Brow Maintenance Appointments - $342 value
✦ 2 × Brow Lamination Treatments - $314 value
✦ BrowMetric™ AI Progress Tracking -Included
Total market value: $2,836
Your investment: $1,500 — save over $1,300
You've tried the pencils. You've tried the serums.
You've probably been told tattoo is your only
option.
It isn't.
In most cases of brow thinning, the follicles are
still there - dormant, compromised, or simply
unsupported. The Growth Phase™ was built around
one biological truth: healthy growth begins with
restoring the environment around the follicle.
This is not a product. It is a 12–16 week
specialist-led protocol - the only program of its
kind in Australia.
Currently available exclusively at The Ink & Lash
Clinic, Williamstown Melbourne.
New locations coming soon.
What Makes It Different
Most brow treatments address the surface.
The Growth Phase™ works at the follicle level -
combining AI-assisted diagnostics, clinical
activation, and daily at-home support into a
structured biological intervention with a
specialist guiding every step.
How It Works
✦ BrowMetric™ AI Diagnostic Assessment
Every program begins with a detailed follicle
analysis. Using AI-assisted imaging technology
we map follicle density, identify active vs
dormant follicles, and detect signs of
inflammation or miniaturisation — giving us a
data-led baseline before a single treatment
begins.
✦ In-Clinic Follicle Activation
Four microneedling sessions during weeks 1–4
create controlled micro-channels in the skin,
allowing the Follicle Activation Ampoule to be
delivered directly into the follicle environment
— bypassing the surface barrier entirely. This
is the clinical difference between the program
and any at-home product.
✦ Daily At-Home Support
The Growth Phase™ Exo Serum maintains and
builds on each activation session between clinic
visits. A multi-pathway formula combining
biomimetic vesicle delivery, peptide technology,
microbiome support, and anti-inflammatory
actives — supporting the follicle environment
every single day.
✦ Specialist Progress Reviews
Eight assessment appointments across your
program ensure your protocol is adjusted to your
biology. We track what's changing, address what
isn't, and adapt your treatment plan in real time.
✦ Brow Maintenance Throughout
Six brow maintenance appointments — wax and
tint — keep your brows shaped and groomed as
density returns. Two brow lamination treatments
support appearance as new growth develops.
✦ BrowMetric™ Progress Tracking
Repeat AI scans throughout your program provide
measurable, documented evidence of your follicle
development — so you can see the biological
change happening beneath the surface.
Who It's For
— Women experiencing thinning or dormant brows
— Over-plucking damage that hasn't grown back
— Hormonal brow loss — perimenopause,
post-menopause, post-pregnancy, thyroid
— Brows compromised by cosmetic tattoo trauma
— Anyone who has tried serums and seen no
meaningful change
— Women who want their own brows back -
not a drawn-on result
What's Included
✦ Complete Kit - Exo Serum + Follicle Activation
Ampoule + Microstamper - $420 value
✦ 4 × In-Clinic Microneedling Sessions - $1,000 value
✦ 8 × Specialist Assessment Appointments - $760 value
✦ 6 × Brow Maintenance Appointments - $342 value
✦ 2 × Brow Lamination Treatments - $314 value
✦ BrowMetric™ AI Progress Tracking
Total market value: $2,836
Your investment: $1,500 - save over $1,300
Everything included. No hidden costs.
Kit collected at your first appointment.
97% of our first 25 program clients experienced
measurable improvement in brow density within
the 12–16 week Growth Phase™ protocol.
Results will vary depending on follicle health,
hormonal environment, history of brow trauma,
and consistency with the full protocol.
We will never recommend the program if
regeneration is not a realistic outcome for you.
Your initial BrowMetric™ assessment tells us -
and you - honestly what's possible before you
commit to anything.
The Growth Phase™ - Australia's first
science-led brow regeneration protocol.
The Ink & Lash Clinic, 148A Ferguson Street,
Williamstown VIC 3016.
97% of our first 25 program clients experienced measurable brow improvement within the 12–16 week Growth Phase™ protocol.
Documented program results
Real Brows. Restored.
Before
After
The Science
Why Most Brow Serums Don't Work
The Growth Phase™ protocol works differently.
During in-clinic microneedling and at-home micro-stamping sessions, our Follicle Activation Serum is delivered directly into the follicle environment — bypassing the surface entirely and supporting the cellular signals required for growth.
On days in between, The Growth Phase™ Lash & Brow Serum maintains that support. Unlike anything currently available, it is a multi-pathway follicle support treatment formulated with peptide complexes, microbiome support, anti-inflammatory actives, and biomimetic vesicle delivery technology — designed to restore the environment around compromised, dormant, and miniaturising follicles so healthier growth can occur over time.
This is not a serum you apply and hope for the best.
This is a system built around the biology of your follicles.
Absolutely love this business! My eyebrows look noticeably fuller and healthier after doing the growth phase treatment and by using their products. You can really tell Stephanie cares about quality and customer service. Highly recommend for anyone wanting thicker, more natural-looking brows!
⭐️⭐️⭐️⭐️⭐️
Despina - 45
I can’t recommend this enough I’ve had so much growth to my brows and it’s still growing, it’s changed the look of my face and I love them, they are fuller and fluffier The process and experience were great and Steph is just amazing, you should absolutely do this I am one very happy customer 😊
⭐️⭐️⭐️⭐️⭐️
Josie - 49
APPLY FOR WHOLESALE
Bring The Growth Phase to your clinic™
Your clients are already asking why their brows aren't growing. Now you can give them a science-led answer.
The Growth Phase™ protocol is available to approved clinics and practitioners across Australia - combining AI-assisted diagnostics, Follicle Activation treatments, and The Growth Phase™ Lash & Brow Serum into a complete 12–16 week brow regeneration system.
Full training, wholesale product access, and clinic resources are provided to every approved partner.
Science-Led Protocol
A structured, documented system that delivers consistent outcomes for thinning and dormant brow clients.
APPLY HEREWholesale Access
Partner pricing on the Follicle Activation Serum and The Growth Phase™ Lash & Brow Serum for approved clinics.
APPLY HEREFull Support
Training, BrowMetric™ consultation guidance, marketing assets, and ongoing clinical support included.
APPLY HEREGot Questions
Frequently Asked Questions
If you've experienced long-term brow thinning caused by over-plucking, hormonal changes, ageing, stress, or medication — The Growth Phase™ may be right for you. Many clients come to us having tried serums, oils, and cosmetic tattooing without addressing the root cause.
Your journey begins with a BrowMetric™ consultation. Using AI-assisted follicle imaging, we assess your follicle density, signs of dormancy or inflammation, and overall brow growth potential — so we can tell you honestly whether regeneration is achievable and what your personalised pathway looks like.
Because brows follow a natural biological growth cycle, visible changes develop gradually. Many clients begin noticing early improvements between weeks 4–8, with density and thickness continuing to improve across the full 12–16 week program.
Results depend on follicle health, hormonal environment, history of brow trauma, and adherence to the full protocol — including consistent at-home use of The Growth Phase™ follicle activation serum between sessions.
Most clients assume their follicles are gone. In many cases, they are not — they are dormant, inflamed, miniaturising, or simply unsupported.
Brow thinning is commonly caused by repeated over-plucking, cosmetic tattoo trauma, hormonal disruption, chronic stress, or ageing. When follicles spend too long in the resting phase without the right environment to support re-entry into active growth, visible hair slows or stops entirely.
The Growth Phase™ protocol addresses the environment around the follicle — not just the surface — to support compromised follicles back toward function.
Yes — completely. Cosmetic tattooing creates the appearance of brows. The Growth Phase™ focuses on restoring your natural brow hair by supporting the biology that's already there.
This program is for clients who want real hair back — not a drawn-on result. Many of our clients use The Growth Phase™ specifically to reduce or eliminate their reliance on cosmetic correction over time.
Regeneration before replacement.
Many clients who've had cosmetic tattooing notice areas where natural growth has slowed or stopped — often as a result of repeated trauma to the follicle environment. The Growth Phase™ may support natural regrowth in areas where follicles are still viable.
Results are always assessed honestly during your initial BrowMetric™ consultation. We will never recommend the program if regeneration is not a realistic outcome for you.
BrowMetric™ is our AI-assisted follicle imaging diagnostic. Using advanced microscopic technology, we analyse your brow area to map follicle density, identify active vs dormant follicles, and detect signs of inflammation or follicle miniaturisation.
It gives us a data-led baseline at the start of your program — and allows us to track real biological progress across your 12–16 week journey.
Most brow serums work at the surface — conditioning existing hairs and improving their appearance. They are not designed to address follicles that have become dormant, inflamed, or compromised.
The Growth Phase™ Ampoule is formulated differently. It is a multi-pathway follicle support treatment — combining peptide complexes, microbiome support, anti-inflammatory actives, and biomimetic vesicle delivery technology to target the environment around the follicle itself.
Combined with in-clinic Follicle Activation treatments and AI-monitored progress, this is a protocol — not a product.
The Follicle Activation Serum is used during your in-clinic microneedling sessions. Microneedling creates controlled micro-channels in the skin, allowing the serum to be delivered directly into the follicle environment — bypassing the surface barrier entirely.
This targeted delivery supports cellular signalling and helps create the conditions required for dormant follicles to transition back toward active growth.
The Growth Phase™ Lash & Brow Serum is your daily follicle support treatment — applied on the days between your micro-stamping sessions to maintain and build on the work of each activation treatment.
Developed using advanced Korean cosmetic science, the formula combines peptide technology, microbiome support, anti-inflammatory actives, amino acids, and biomimetic vesicle delivery systems — designed to help restore the environment that compromised, dormant, or weakened follicles need to function more optimally.
Unlike anything currently available, it sits in a category of its own — between cosmetic beauty and advanced follicular rehabilitation.