The Growth Phase

If you've experienced long-term brow thinning caused by over-plucking, hormonal changes, ageing, stress, or medication — The Growth Phase™ may be right for you. Many clients come to us having tried serums, oils, and cosmetic tattooing without addressing the root cause.
Your journey begins with a BrowMetric™ consultation. Using AI-assisted follicle imaging, we assess your follicle density, signs of dormancy or inflammation, and overall brow growth potential — so we can tell you honestly whether regeneration is achievable and what your personalised pathway looks like.

Because brows follow a natural biological growth cycle, visible changes develop gradually. Many clients begin noticing early improvements between weeks 4–8, with density and thickness continuing to improve across the full 12–16 week program.
Results depend on follicle health, hormonal environment, history of brow trauma, and adherence to the full protocol — including consistent at-home use of The Growth Phase™ follicle activation serum between sessions.

Most clients assume their follicles are gone. In many cases, they are not — they are dormant, inflamed, miniaturising, or simply unsupported.
Brow thinning is commonly caused by repeated over-plucking, cosmetic tattoo trauma, hormonal disruption, chronic stress, or ageing. When follicles spend too long in the resting phase without the right environment to support re-entry into active growth, visible hair slows or stops entirely.
The Growth Phase™ protocol addresses the environment around the follicle — not just the surface — to support compromised follicles back toward function.

Yes — completely. Cosmetic tattooing creates the appearance of brows. The Growth Phase™ focuses on restoring your natural brow hair by supporting the biology that's already there.
This program is for clients who want real hair back — not a drawn-on result. Many of our clients use The Growth Phase™ specifically to reduce or eliminate their reliance on cosmetic correction over time.
Regeneration before replacement.

Many clients who've had cosmetic tattooing notice areas where natural growth has slowed or stopped — often as a result of repeated trauma to the follicle environment. The Growth Phase™ may support natural regrowth in areas where follicles are still viable.
Results are always assessed honestly during your initial BrowMetric™ consultation. We will never recommend the program if regeneration is not a realistic outcome for you.

Most serums work on the surface - conditioning existing hairs and temporarily improving appearance. They never address why your follicles stopped performing in the first place. The Growth Phase™ works across 7 biological pathways to restore the environment around the follicle itself -addressing inflammation, circulation, hormonal influence, and the biological signals your follicles need to grow. This is not a serum. It is a system.

The Follicle Activation Serum is used during your in-clinic microneedling sessions. Microneedling creates controlled micro-channels in the skin, allowing the serum to be delivered directly into the follicle environment — bypassing the surface barrier entirely.
This targeted delivery supports cellular signalling and helps create the conditions required for dormant follicles to transition back toward active growth.

The Growth Phase™ Lash & Brow Exo Serum is your daily follicle support treatment applied on the days between your micro-stamping sessions to maintain and build on the work of each activation treatment.
Developed using advanced Korean cosmetic science, the formula combines peptide technology, microbiome support, anti-inflammatory actives, amino acids, and botanical exosome-inspired technology -designed to help restore the environment that compromised, dormant, or weakened follicles need to function more optimally.
Unlike anything currently available, it sits in a category of its own - between cosmetic beauty and advanced follicular rehabilitation.

The Exo Serum is a standalone topical treatment - designed for minor brow and lash thinning, applied at home twice daily as part of your regular routine. It supports the follicle environment on its own, with no clinic visits required.
The Follicle Activation Serum is used differently. It works in conjunction with both in-clinic microneedling and at-home micro-stamping, as part of the full 16-week Growth Phase™ Program. It's designed for more significant thinning or dormancy, where deeper, clinically-guided intervention gives better odds of meaningful regrowth.

If you're noticing minor thinning or sparseness but your brows are largely intact, the Exo Serum on its own is often enough - it's a lower-commitment way to support the follicle environment daily.
If your thinning is more significant, you've tried serums before without results, or you suspect your follicles may be dormant rather than just thinning, the full Program is built for that. It includes in-clinic microneedling, the Follicle Activation Serum, and a complete 16-week protocol designed around more advanced follicle support.
Not sure which applies to you? A free BrowMetric™ assessment will tell you honestly which path fits your brows - no guesswork required.

Many of our clients had thinning brows for a decade or more before starting the program. In most cases, follicles that appear inactive are dormant or compromised - not permanently lost. The Growth Phase™ is designed to restore the environment those follicles need to function. Results vary depending on the degree of compromise, but a free brow assessment will give you a clearer picture of what's possible for you specifically.

Every other brow serum works on one or two actives - usually a peptide or a conditioning agent. The Growth Phase™ works across 7 biological pathways simultaneously because compromised follicles rarely have just one problem. Inflammation, poor circulation, hormonal influence, microbiome imbalance - these all contribute. We address all of them, while actively supporting healthier growth at the same time.