Australian Owned · Cruelty-Free . Backed by Science
Not a bandaid. A daily commitment to the follicle environment your brows need to grow.
The Growth Phase™ 12–16 Week Brow Regeneration Program
You've tried the pencils. You've tried the serums.
You've probably been told tattoo is your only
option.
It isn't.
In most cases of brow thinning, the follicles are
still there - dormant, compromised, or simply
unsupported. The Growth Phase™ was built around
one biological truth: healthy growth begins with
restoring the environment around the follicle.
This is not a product. It is a 12–16 week
specialist-led protocol - the only program of its
kind in Australia.
Currently available exclusively at The Ink & Lash
Clinic, Williamstown Melbourne.
New locations coming soon.
What Makes It Different
Most brow treatments address the surface.
The Growth Phase™ works at the follicle level -
combining AI-assisted diagnostics, clinical
activation, and daily at-home support into a
structured biological intervention with a
specialist guiding every step.
How It Works
✦ BrowMetric™ AI Diagnostic Assessment
Every program begins with a detailed follicle
analysis. Using AI-assisted imaging technology
we map follicle density, identify active vs
dormant follicles, and detect signs of
inflammation or miniaturisation — giving us a
data-led baseline before a single treatment
begins.
✦ In-Clinic Follicle Activation
Four microneedling sessions during weeks 1–4
create controlled micro-channels in the skin,
allowing the Follicle Activation Ampoule to be
delivered directly into the follicle environment
— bypassing the surface barrier entirely. This
is the clinical difference between the program
and any at-home product.
✦ Daily At-Home Support
The Growth Phase™ Exo Serum maintains and
builds on each activation session between clinic
visits. A multi-pathway formula combining
biomimetic vesicle delivery, peptide technology,
microbiome support, and anti-inflammatory
actives — supporting the follicle environment
every single day.
✦ Specialist Progress Reviews
Eight assessment appointments across your
program ensure your protocol is adjusted to your
biology. We track what's changing, address what
isn't, and adapt your treatment plan in real time.
✦ Brow Maintenance Throughout
Six brow maintenance appointments — wax and
tint — keep your brows shaped and groomed as
density returns. Two brow lamination treatments
support appearance as new growth develops.
✦ BrowMetric™ Progress Tracking
Repeat AI scans throughout your program provide
measurable, documented evidence of your follicle
development — so you can see the biological
change happening beneath the surface.
Who It's For
— Women experiencing thinning or dormant brows
— Over-plucking damage that hasn't grown back
— Hormonal brow loss — perimenopause,
post-menopause, post-pregnancy, thyroid
— Brows compromised by cosmetic tattoo trauma
— Anyone who has tried serums and seen no
meaningful change
— Women who want their own brows back -
not a drawn-on result
What's Included
✦ Complete Kit - Exo Serum + Follicle Activation
Ampoule + Microstamper - $420 value
✦ 4 × In-Clinic Microneedling Sessions - $1,000 value
✦ 8 × Specialist Assessment Appointments - $760 value
✦ 6 × Brow Maintenance Appointments - $342 value
✦ 2 × Brow Lamination Treatments - $314 value
✦ BrowMetric™ AI Progress Tracking
Total market value: $2,836
Your investment: $1,500 - save over $1,300
Everything included. No hidden costs.
Kit collected at your first appointment.
97% of our first 25 program clients experienced
measurable improvement in brow density within
the 12–16 week Growth Phase™ protocol.
Results will vary depending on follicle health,
hormonal environment, history of brow trauma,
and consistency with the full protocol.
We will never recommend the program if
regeneration is not a realistic outcome for you.
Your initial BrowMetric™ assessment tells us -
and you - honestly what's possible before you
commit to anything.
The Growth Phase™ - Australia's first
science-led brow regeneration protocol.
The Ink & Lash Clinic, 148A Ferguson Street,
Williamstown VIC 3016.
Choose options
From women who chose regeneration over replacement
Real Brows & Lashes. Restored.
"Absolutely love this business! My
eyebrows look noticeably fuller and
healthier after doing the Growth Phase
treatment. You can really tell Stephanie
cares about quality and customer service.
Highly recommend for anyone wanting
thicker, more natural-looking brows."
— Despina, 45
"I can't recommend this enough. I've had
so much growth to my brows and it's still
growing — it's changed the look of my
face and I love them. They are fuller and
fluffier. Steph is just amazing, you
should absolutely do this."
— Josie, 49
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A DAILY RITUAL. A BIGGER SYSTEM.
The Exo Serum is formulated to support your follicle environment every day — on its own, or as part of The Growth Phase™ system alongside the Follicle Activation Serum and Microstamping.
Every Growth Phase™ program begins with a free BrowMetric™ assessment, available exclusively at The Ink & Lash Clinic, Williamstown Melbourne — where we assess your follicle health and tell you honestly what's possible.
Frequently Asked Questions
The Exo Serum works as a standalone daily ritual. For deeper follicle environment support, it's also designed to work alongside the Follicle Activation Serum and Microstamping as part of the full Growth Phase™ system.
As with any cosmetic product, we recommend checking with your healthcare provider before introducing new products during pregnancy or breastfeeding.
Many follicles that appear "gone" are actually dormant rather than permanently lost. The Exo Serum is formulated to support the follicle environment regardless of where you're starting from — but results vary from person to person, and follicles that have been dormant for a long time may need additional support through the full Growth Phase™ system.
Apply morning and evening as part of your routine, after cleansing and before heavier creams or oils. It's lightweight and absorbs quickly, so it won't interfere with the rest of your skincare.should we put in place of this section
A blend of peptides, amino acids, botanical extracts and biomimetic vesicle technology — all formulated to support the environment around the follicle. The full ingredient list is available on this page.
This formula was developed using advanced cosmetic science — a multi-pathway approach combining peptide complexes (including Tripeptide-1, Acetyl Tetrapeptide, Nonapeptide-1 and Hexapeptide-2), a full amino acid profile, biotin, hyaluronic acid and biomimetic vesicle technology designed to support cellular communication at the follicle level. This level of formulation reflects the science behind it — not just the bottle.
Yes. The formula has been developed for daily morning and evening application as part of your routine.